Words are a powerful thing. Anyone who has gotten into a heated debate will know that. You may have noticed that you use words that are more powerful and persuasive. Words with ka-pow in them. So writing could be considered a recipe that you add spice to. The more spice the less bland the outcome of the recipe is.
If you find your writing is heading towards dull then break out the thesaurus or one of my favorite resources, www.merriam-webster.com with its online thesaurus. Search for words that are unique, but be careful of words that are never used anymore, are jargon, or are necessary as they are. Words with ka-pow could easily be the descriptive words that you have in your writing. Simply enough, instead of happy, use ecstatic or joyful depending on if it fits in the sentence.
Certain genres have the advantage over others when using ka-pow words. While journalistic writing has strength in its concise sentences and strong organization, press release writing, or review writing, can benefit from ka-pow words. You may have noticed that, when writing a review of a product or service, there are plenty of strong words that make that product stand out. When writing about strawberry shampoo, talk about all the sensory details, not just sight, and use words other than sweet or red. With the right ka-pow words, you'll find your that your writing will be even stronger and detailed.
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